This article first appeared on December 3, 2010. I’ve heard a lot about customer segmentation but I’m not sure how this really works….
This article first appeared on December 3, 2010. I’ve heard a lot about customer segmentation but I’m not sure how this really works….
New research commissioned by PayPal shows business growth increased by an average of 5% in the last year for those who sell online, while th…
Company collapses increased by 1.7% in May, with businesses in South Australia, Victoria and the ACT hardest hit by Australia’s uneven e…
Australian consumers are a gloomy bunch at present. The Reserve Bank delivered a super-sized rate cut, banks passed most of it on, fixed-ter…
Start-ups are being encouraged to look at country consumers as a separate entity to their city counterparts, with new research highlighting …
Australian consumers are choosing to catch up over a coffee rather than drinks at the pub, new research reveals, but an expert says pubs and…
Fasten your seat belts. Unemployment is set to skyrocket and that will cause the Reserve Bank to slash interest rates, weaken the dwelling…
New research reveals more Australians do their banking online rather than visiting a branch, although industry experts say face-to-face serv…
Start-ups looking to market their offerings at the increasingly wealthy over-55 demographic have been warned to steer clear of stereotypes a…
The latest Roy Morgan research reveals consumer confidence has fallen 2.6 points in a week to 116.2 points, as the carbon tax debate heats u…
The latest Australian Bureau of Statistics data shows the unemployment rate remained at 5% in February, indicating the labour market is reac…
Economists have predicted an upturn in consumer spending despite a key indicator of retail sales recording its 13th consecutive monthly fall…
