Posts tagged "return on investment"

Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield.

For any investment you make in your small business, you’ll want to measure its return on investment (ROI). This is the profit as a percent…

Investor network Scale Investors has seen its first exit, with image recognition startup TrademarkVision being acquired by US company Clarivate Analytics.

Much like its namesake, 32-year-old founder Sabri Suby’s digital marketing agency King Kong is big, hairy and audacious.

We hear about the businesses that score deals on Shark Tank, but what about the ones that walked away empty handed? Some believe they're better off.

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.

After a decade of working in digital retail, Sydney entrepreneur Nick Lavidge’s frustration with online marketing agencies grew so big he…

What kind of returns do investors look for in a start-up? Will I have to squeeze every last cent out of my business for them to be happy?  …

SMEs might have got the message about digital marketing, but few actually know whether their efforts are paying off, with a new Yellow Pages…

The recent entry of social network giant Facebook into the geolocation game has sparked a wave of interest in location-based apps, with digi…

As advisors to start-up businesses, we see a lot of people with ideas for a new business.   Generally, the idea is based on a new produc…

Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the …