Danger, danger: The long-term risk of having one mammoth client Strategy Ian Whitworth 12 June 2019 There’s a situation that always makes me fear another business is in mortal danger. I like to call it ‘one big client syndrome’.
How to be sensitive to your clients’ needs and emotions Strategy Giulia D’Anna 13 February 2019 In any industry that deals with people, being sensitive to a client's needs and emotions is crucial to ensuring they are satisfied customers.
Satisfaction isn’t sufficient: Why businesses should focus on customer appreciation Strategy Darrell Hardidge 28 November 2018 Satisfaction is just the starting line in the race of customer loyalty. Businesses need to focus on customer appreciation if they want to build loyalty.
