Compassion is trending and trust is key: Five business lessons from 2020
As we round out 2020, it’s only fitting to reflect, and for SMEs, it’s been a year of great trials and even greater business lessons.
Sticky
Sticky used the COVID-19 pandemic lull to implement a creative and staggeringly successful social media marketing campaign.
Work Healthy Australia
When coronavirus lockdowns first came into effect, half of the Work Healthy Australia team could no longer do their regular tasks.
Fabulous Catering
For Fabulous Catering owner Adam Pope, the biggest lesson of this year is the importance of having diversity in a product range.
Master Pilates
Melbourne-based Master Pilates didn’t miss a single day of trading when COVID-19 restrictions came along on March 24.
Fella Hamilton
This year, Fella Hamilton co-founder Sharon Hamilton took on the challenge of pivoting her 51-year-old ladieswear brand.
Hacker Exchange
Ordinarily, Aussie edtech Hacker Exchange generates revenue by taking students and entrepreneurs on educational trips. Then COVID-19 hit.
Linktree
For Linktree co-founder Alex Zaccaria, 2020 has taught him not to underestimate the importance of team culture when growing a business.
Cynch Security
When Cynch Security switched to remote working, co-owner Susie Jones says her biggest concern was the wellbeing of her people.
Payright
While many businesses were standing down or letting go employees when the pandemic hit, Payright was facing a very different challenge.
HungryHungry
When lockdowns were introduced, HungryHungry's founders realised a feature they had built, but hardly used, could help keep hospitality alive.
Woohah Productions
Woohah Productions may have seen business dry up in March, but within a week, it had turned its storage warehouse into a broadcast studio.