How Qantas traded its reputation for a bump to its bottom line Branding Michel Hogan 27 June 2022 Stories of Qantas' broken promises abound from stranded passengers, cancelled flights, lost luggage and impossibly long check-in queues.
Qantas tagline author tells CEO to remove it from all branding, as airline battles multiple PR crises Public Relations Emma Elsworthy 24 June 2022 Writer and commentator Phillip Adams has demanded the boss of Qantas remove the national airline's tagline from all branding immediately, as multiple crises engulf the company.
