Posts tagged "Purpose"

SmartCompany Plus explores advice from nine entrepreneurs and business leaders on the underrated importance of vision and purpose in SMEs.

Taking investment from a venture capitalist can be risky, but if startup founders choose carefully and nurture the relationship post-investment, it can be the difference between success and failure.

Are you ready to start putting your true self out there? There are three counter-intuitive laws of personal branding that will help you stand out.

'I invest in my life deeply, in my people, my love, my adventures, my home. I’m great at that. But at work, I’m disengaged. I wish life could be my job!'

I really thought we had moved beyond brand equals logo. Yet, somehow, it seems to end up back at how things look and feel.

It takes effort to find the precise words to describe your product or company's value in a way that resonates with your target audience.

No matter what size the organisation is, the cost of people must be front and centre in any discussion about profitability.

Several decades ago, Patagonia landed on its bold mission statement. So should you make like Patagonia and sharpen your purpose?

Businesses must have a clear values-driven purpose and take a stand on matters that make a difference to the communities in which they operate.

In today’s overhyped purpose climate the question of who should carry the mantle of 'chief purpose officer' is an open one.

It’s 9am on a Tuesday and gathered around the table is a smattering of people from executive and management ranks with one task: come up w…

These three Australian female entrepreneurs are achieving the triple P of purpose, passion and profit in their businesses.