Posts tagged "Purely Byron"

The skincare label co-founded by actress Elsa Pataky, will be wound up as embattled parent company BWX offloads other components of its beauty empire.

While softening demand, excess inventory and an over-leveraged balance sheet were contributing factors, it was the hangover of its toppy acquisitions that put the final nail in BWX's coffin.

Purely Byron, the skincare brand co-founded by model and actor Elsa Pataky, has become the latest casualty in a brutal year for Australian cosmetics and personal care labels.