All publicity isn’t good publicity: What smart PR looks like
It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.
Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…
Getting validation from customers, pitching to investors, and getting as much press as possible is usually the go-to approach for startups l…
A few years back I worked for a large telecommunications business (you can probably guess which one) where I was a junior manager.
Having…
A savvy small business owner has converted a website, some free advertising coupons, and $1.24, into over $1000 of free food from UberEATS�…
By Rose Donohoe
Weight Watchers has launched a publicity campaign playing on the idea that Australian women don’t want to have sex with…
A fashion business that appeared on the second season of Shark Tank is under fire, after television program A Current Affair broadcast alle…
By Anna Lebedeva
If there’s anything else entrepreneurs want more than customers, it’s publicity.
They want mentions, re…
You’ve spent days trying to craft the perfect pitch. You’re sure you’ve thought of the perfect subject line, created a relevant hook,…
