Posts tagged "public relations"

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…

Here's a list of seven great PR stunts and media campaigns by businesses to give you a bit of inspiration, entertainment, or maybe even consternation.

One of the oft-overlooked parts of business building is how to get your business noticed and talked about. Here's five big PR mistakes to avoid.

Having recently taking to Twitter to voice his anger, Elon Musk's reputation has taken a blow, reminding us that it only takes one terrible tweet to undo 5000 good ones.

It’s been a tumultuous year in brand image for some companies and personalities right round the world, while for others, 2017 has brought …

Founder of Piccolo PR Sarah Cichy eschewed all the entrepreneurial brouhaha when building her multimillion-dollar public relations agency, t…

The “walk of shame” that teens like to snigger about has a whole new meaning these days, especially when applied to companies and organisati…

A few years back I worked for a large telecommunications business (you can probably guess which one) where I was a junior manager.

Having…

A small business owner has spoken out about what he describes as the “enormous gulf” between the federal government and SMEs, after spending…

For anyone who’s only ever worked for someone else and has had that daydream about breaking out to start their own thing, it can be a pain…

Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecd…

Sharon Poole founded public relations agency Agent99 in 2007 after realising she knew just what clients wanted and how to provide it. Her jo…