Posts tagged "public relations"

If you visited the Wikipedia page for Guarita State Park in South America a few weeks ago, you would have seen a photo featuring North Face clothing.

It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.

Your personal brand is so much more than your digital profile — it is who you are, what you represent and how you make others feel. 

Here are 10 common mistakes to actively avoid when seeking media coverage, to ensure you stay in the good books with journalists.

Have you always wondered how marketing geniuses create content that hits viral status and explodes all over social media?

Let’s analys…

It’s high time for businesses to get involved in the cannabis industry — and an opportune time for PR professionals to navigate through the ‘green mist’.

Businesses and startups alike are increasingly using video news releases with highlight footage and interviews to promote their brand.

Many companies and leaders seem to add more fuel to the fire during times of bad press. So this is what not to do when responding to a crisis.

Media coverage is the number one need for founders in the next six months according to the latest Startup Muster report.

When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.

The plastic bag fiasco faced by Coles and Woolworths provides lessons on how to prepare for and deal with public backlash.