Posts tagged "public relations"

If you can avoid making these five common mistakes, you'll have a better chance of standing out when competing for media attention.

While dispatching press releases is part of what PR agencies do, the service is actually far more comprehensive than running a mail merge and organising bulk distribution.

Many people would argue companies should respond to online complaints swiftly, openly and with empathy. But new research suggests it is more complex.

So, you’ve changed up your business model. But how do you market a business pivot to your customers while attracting new customers? 

Should you write a press release for your business? It’s a question that plagues many a small business owner, especially those just starting out.

While it can feel insensitive trying to sell anything during a crisis, bills still need to be paid. So how do you market your business without seeming tone deaf or self-serving? 

Krispy Kreme has been condemned by police, social media users and anyone else with a brain after trying to run a promotion during a pandemic.

One of the first things we ask about when we advise clients on public relations strategies is their key business objectives for the next 12 …

Here are some of the most common mistakes businesses make when pitching to media outlets, and how you can stop tripping up. 

Bench PR founder Jocelyn Hunter explains what business leaders can learn from Scott Morrison’s response to Australia's devastating bushfires.

Don’t be afraid to tell the world about your success. Once you start to see the positive responses rolling in, you’ll wonder why you didn’t do it sooner.

Barely a week goes by without an organisation outed for some perceived or real transgression, caught in the crossfire of what they do and how they do it.