Why there is no silver bullet for Qantas’ reputational crisis
When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere.
Why thought leadership is the key to unlocking public relations success for small business
Thought leadership involves sharing your wisdom, insights, and experience in order to inspire, educate and inform. It isn’t about selling. It’s about sharing. And it’s an effective way to build your profile.
Qantas, ‘the Bureau’ and Spotify: The PR wins and sins of 2022
As businesses emerged from lockdown fatigue in 2022, some were revived and made their mark, while others attracted the wrong kind of media attention for their operations.
Should businesses pay Elon Musk’s $8 Twitter verification fee? PRs share their expert advice
Twitter's uncertain future has made it a brand risk in the eyes of Aussie PR professionals. But they're still telling clients to pay the $8.
How brands like Who Gives a Crap and Heaps Normal benefit from purpose-led PR
If you’re a business that wants to build visibility and secure media headlines, then look no further than your purpose and values when it comes to pitching your stories to media, writes Odette Barry.
Optus’ approach to telling customers their data was at risk is a lesson in what not to do
Marketing and branding experts distill three lessons in brand communication and trust from Optus' handling of its data breach.
“Pay attention and act quickly”: AFL listens to disgruntled fans, drops post-goal music for Saturday’s Grand Final
The AFL will scrap music after goals for Saturday's Grand Final, in response to social media negativity and hundreds of complaints.
“Issues are very rarely truly resolved”: Adelaide Crows apology for 2018 training camp an example for businesses, crisis management expert says
The latest apology from the Adelaide Crows can serve as an example for businesses facing high-profile scrutiny, according to crisis management expert Tony Jaques.
Rebrands, bans, and vaccines: The PR wins and sins of 2021
Despite the pandemic, some organisations managed to win us over this year, while others caused a stir in their big PR sins.
Why every team member must be a public ambassador for your brand
Public relations is way more than media relations and it cannot just be left to your PR and marketing team to bring to life your brand strategy.
In the thick of it: How the timing of political turmoil is strategically planned (and what businesses can learn from it)
The announcement of the investigation into Gladys Berejiklian was released at the perfect time to create a significant and prolonged amount of media attention.
Why business owners should be using lockdown to do their own PR
With lockdowns happening across the nation, the demand for media content continues to grow. Business owners can utilise this demand and grow their presence through DIY PR.
