Posts tagged "product packaging"

The stripped-down packaging of products you’ll often see in supermarket shelves is reminiscent of the minimalist art that flourished in the 1960s. But what’s behind the move toward elegant but uncluttered packaging designs?

With consumers putting increasing demand on businesses to address environmental concerns, limiting the harmful effects of product packaging is an easy way for small businesses to show off their environmental credentials. Not only does it contribute to the global effort to reduce waste and emissions, having sustainable packaging can drive up sales and build brand loyalty.

You may have noticed some brands attempting to represent themselves as provincial, “authentic” or perhaps natural? From craft beer to ca…

An Australian supplier of Mediterranean and Turkish food products has been stung with a $30,600 fine for misrepresenting its “Victoria Hon…

Some great examples have popped up recently of how the behaviour of buyers can be influenced by the physical experience that goes with consu…