Posts tagged "product branding"

Luggage startup July has secured $10.5 million in funding, as it prepares to expand its presence in an industry ripe for disruption.

The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.

In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.

When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.

The Spanish brand, the gold star of Estrella, has used storytelling to antagonise its fierce rival and market leader in Amsterdam, the red star of Heineken.

In this digital age, we’re constantly bombarded with online advertising and messaging – you can’t even log onto your email or social n…