A transport service or a tech company? Uber’s future is uncertain Analysis Justine Landis-Hanley 2 December 2019 Worldwide legal battles, shifting policies and unclear definitions mean that Uber's future is far from certain anywhere in the world.
Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface Branding Michel Hogan 25 September 2018 The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.
Legislation passed in New York City favouring ride-share drivers, and Australia could be next Transport & Logistics The Conversation 13 August 2018 New York City has legislated to require a minimum pay rate for rideshare drivers, which could foreshadow what’s to come in Australia.
“Sometimes it takes a punch in the face to see things clearly”: Uber chief speaks on company culture furore Startup News Stephanie Palmer-Derrien 18 July 2018 Uber boss Dara Khosrowshahi has admitted he overlooked internal cultural issues at the ride-sharing company.
