How Shopify’s chief and founder Tobi Lütke uses priming to change employee behaviour Innovation Bri Williams 1 October 2018 Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.
Environmental primes: Why traffic noise increased car insurance payments by 11% Strategy Bri Williams 24 September 2018 The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.
Will Smith and the art of influencing people subconsciously People Bri Williams 4 September 2015 Priming is one of the most important psychological principles to understand because it influences behaviour through implicit memory.
