Posts tagged "pricing models"

While many businesses put a lot of effort into understanding how to price correctly in their home market, most don’t put in the same amount of effort when it comes to international markets.

There may be altruistic reasons for companies to allow customers to pay how they feel, but research shows that pay-what-you-want pricing can sometimes lead to an increase in revenue.

By Jordi McKenzie, Macquarie University

Uber is changing the way it calculates fares in some cities, moving to a system that charges wh…