Posts tagged "pr"

Businesses and startups alike are increasingly using video news releases with highlight footage and interviews to promote their brand.

So you've perfected your brand story and pitched your idea. Here’s a guide to help you navigate the first of hopefully many media opportunities.

From fails to fortune, 2018 has seen its fair share of organisations dominating headlines. Here’s a rundown of what made news this year.

If you’re like many Aussie startups, getting better media coverage is high on your list of priorities. But where to start? Here are three essential steps.

Many companies and leaders seem to add more fuel to the fire during times of bad press. So this is what not to do when responding to a crisis.

Media coverage is the number one need for founders in the next six months according to the latest Startup Muster report.

When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…

Here's a list of seven great PR stunts and media campaigns by businesses to give you a bit of inspiration, entertainment, or maybe even consternation.

One of the oft-overlooked parts of business building is how to get your business noticed and talked about. Here's five big PR mistakes to avoid.

It’s been a tumultuous year in brand image for some companies and personalities right round the world, while for others, 2017 has brought …

It may well be the dawn of the age of the chatbot, with conversational computer programs popping up all over the place, including in the kit…