Posts tagged "pr"

Zotts and Co founder Kristen Zotti helps explain what businesses can do when they go viral for the wrong reasons and attract criticism online.

Australian advertising experts have praised a new Qantas ad that has many viewers longing to travel again, saying its message of hope is "exactly what we need right now". 

If you can avoid making these five common mistakes, you'll have a better chance of standing out when competing for media attention.

Many people would argue companies should respond to online complaints swiftly, openly and with empathy. But new research suggests it is more complex.

Every founder should take a close look at the marketing and PR masterclass that the Victorian government continues to display.

Eddie McGuire is giving leaders a free showcase of precisely how not to approach public relations and comms in times of reputational crisis.

This year, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection.

So, you’ve changed up your business model. But how do you market a business pivot to your customers while attracting new customers? 

Should you write a press release for your business? It’s a question that plagues many a small business owner, especially those just starting out.

There’s one area that cannot be entirely outsourced or delegated by a boss, and that is brand, communications and marketing.

Social distancing has made ‘professional distancing’ a reality, and business communication needs to adapt accordingly.

Krispy Kreme has been condemned by police, social media users and anyone else with a brain after trying to run a promotion during a pandemic.