Posts tagged "PR lessons"

LinkedIn isn’t known for producing beef. But a recent exchange on the professional platform highlighted the importance of managing your brand's reputation in the big moments and the small. 

How can you make sure your PR stunt or activation creates a memorable message for the right reasons, instead of becoming a whopper fail?

Bench PR founder Jocelyn Hunter explains what business leaders can learn from Scott Morrison’s response to Australia's devastating bushfires.