The five social media metrics small businesses should care about
With an influx of noise in the digital world, it can be difficult to know whether your social media efforts are making an impact.
Social media: Does your brand need to be on every platform to be successful?
Build Your Brand podcast host Alisha Marfatia dives into why quality is more important than quantity when it comes to social media.
Investing 101: She’s on the Money host Victoria Devine explains when and where you should invest
In this extract from She's on the Money, Victoria Devine shares her 'investing 101' tips, and covers why the best way to mitigate risk is diversification in your portfolio.
How Zega Cookware went from prototype to international markets in under two years
SmartCompany Plus takes you behind the scenes of what to expect when working with large overseas retailers, and when moving from a B2B to B2C model.
How to scale your business while retaining personalised services
Implementing these five basic steps can help form a sustainable scaling strategy your business can rely on without neglecting your personalised services.
Combating ‘The Great Resignation’, blockchain and NFTs, and where is the world economy going?
The most interesting pieces of news, insight and information from around the world, delivered to you by SmartCompany Plus.
Click-and-collect: How a quick pivot helped AMR Hair and Beauty triple its e-commerce business
AMR Hair and Beauty entered the consumer market and managed to triple its e-commerce revenue during the pandemic thanks to a speedy pivot to click-and-collect.
My biggest mistake: Ammar Issa, founder of AMR Hair and Beauty
Ammar Issa has been in the beauty industry since he was 11-years-old. All of these years in business mean he's no stranger to making mistakes — but there’s one that sticks out the most.
WFH is here to stay: Here’s how leaders can maintain employee wellbeing and productivity
The following checklist can help employers establish a WFH policy that maximises both performance and wellbeing individually and collectively.
A five-step strategy to ensure your PR pitch goes the extra mile
Want to get the best results from your PR pitch? Kate Engler of Meet The Press MasterClass shares a five-step strategy to make sure your pitch goes the extra mile.
Consumer behaviours will change post-pandemic. Here’s how your business can prepare
As consumers prepare to emerge, blinking into the post-lockdown light, what changes can we expect and how different will things be? Here’s how to get your business ready.
The five best ways to respond when your brand is caught in a social media firestorm
Zotts and Co founder Kristen Zotti helps explain what businesses can do when they go viral for the wrong reasons and attract criticism online.
