How Hismile and Pistachio Papi turned a nutty collaboration into e-commerce success
Hismile debuted its Pistachio Papi toothpaste online last week, promising a dental care experience emulating the popular nut paste. A limited run of 10,000 units sold out in under 24 hours, Hismile founder and director Nik Mirkovic said, boasting numbers more familiar to cosmetics and streetwear retailers than toothpaste manufacturers.
