Posts tagged "personal brand"

Clients can become suppliers and suppliers can become clients, so it is important to treat everyone with respect, or risk damaging your personal brand.

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.

For seven years I worked alongside one of the world’s most successful supermodels. I acted as her personal publicist and played my small part in helping her on her path to world fame. She worked incredibly hard and I witnessed first hand, the power of a personal brand.

Once you've worked on your personal brand, how do you find your message? Michel Hogan shares her advice.

I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …

There are now more than 500 million people on LinkedIn, which makes your profile more important than ever. It also means your personal brand…

Naming a business after yourself might seem like a good idea at the time, but there is plenty of responsibility that comes with being the fa…

“Where does the individual end and the organisation start?”

A version of this question was asked last week by a group working on a ne…

After a recent brand workshop for the Women in Digital Group, I received a lovely message from Jenny Lindsay:

“I’d been overthinking …

During digital strategist Rahaf Harfoush’s first trip to Australia, she did some media appearances and discussed her experience as a full-…

We live in a world that is becoming increasingly connected yet disconnected at the same time.

While it has never been easier to communica…

The chief executive of one of Australia’s fastest growing real estate franchises says she has had to learn a great deal of self-belief to …