Posts tagged "perception"

Paying attention and retaining focus can be challenging over the course of a day. So what can we do for brains suffering from information overload? The answer, according to neuroscientist Amishi Jha, is mindfulness.

“If you want to know what your brand stands for just ask someone what they think…” has to be one of the most useless pieces of advice …

If I had a dollar every time someone told me, “Your brand is what your customers think it is,” I would be pretty well off. In effect, what t…