American online retailer eBags sells luggage. A lot of it. It stocks over 550 brands with 50,000 individual bags. Since it launched in March…
American online retailer eBags sells luggage. A lot of it. It stocks over 550 brands with 50,000 individual bags. Since it launched in March…
How should my online marketing plan be different to my general marketing plan? Or should there be no difference?
First we need to take a …
When you’re running a micro business from your home office, promoting what you do can seem like a daunting prospect.
What many fledglin…
How much of my budget, generally speaking, should I set aside for my online marketing budget?
There is good news and bad news. The good n…
Does a social media marketing strategy need to be a written-out document that everyone follows?
Or does it need to be very informal and l…
Despite widespread predictions over the death of email as a marketing tool for businesses, it appears that the upcoming Christmas shopping s…
I was flicking through my Flipboard the other day and came across the following headline: “Memo to Online Ads: Nix the engagement and focu…
Optus has responded to an aggressive push by Telstra subsidiary Sensis into the SME web hosting and SEO sector by announcing the launch of a…
This article first appeared May 18, 2011. A survey from Nielsen showed that almost three quarters of Australian businesses are dedicatin…
Firstly, I want to take this up a level and just discuss something more important than whether or not you should be marketing online, but in…
The Orabrush is a tongue cleaner designed to cure bad breath. “Why on earth is Michael writing about this – does his breath smell?”, y…
Firstly, who are your buyers? Just knowing “who” your buyers are is much harder than it sounds. It’s tempting to say the first thing …
