First-party data: Your eight-point checklist to building, implementing and refining your strategy
A post-cookie world shouldn’t be scary for marketers and businesses. But you will need a first-party data strategy to make the most of it.
Many technology companies rely heavily on computer algorithms to drive decision making parts of their business. Without this technology, the…
One of the biggest stories we’ve been talking about this week reports about large scale ad fraud. Apparently…
Google made an announcement last week that basically claimed it was going to start doing something about all the ads on the web. Which is …
Advertisers are leaving YouTube in droves after it was found their advertisements were inadvertently appearing next to offensive or disturbi…
By Rob Livingstone, University of Technology Sydney
The challenge facing advertisers and advertising professionals is remaining releva…
By Travis Holland, Charles Sturt University
Creativity and spectacle are becoming less important than the personal information used to t…
Asking customers to turn off their ad blockers could prove more effective than you think, according to a national survey conducted last mont…
The Australian branch of the Interactive Advertising Bureau (IAB) is looking for public comment on proposed changes to online advertising gu…
By Angela Daly, Queensland University of Technology and Amanda Scardamaglia, Swinburne University of Technology
Google is the world’s …
