![David Hayes](http://uatcdn.smartcompany.com.au/wp-content/uploads/2018/10/David-Hayes.jpg?w=306&h=148&crop=1)
How to make digital part of your brand’s DNA instead of a bolt-on
Agencies continue to treat traditional and digital advertising as separate entities, resulting in the delivery of uncoordinated, ineffective campaigns.
By Mark McDonald
Offline advertising for startups sounds like a joke, right?
Startups are innovative and offline ads are a thing of th…