SmartCompany partners with Launchpad Australia to supercharge small business
Whether you're a small business that’s starting up or scaling up, there’s no denying that founders need a supportive community, and strong networks, to navigate the ups and downs of entrepreneurship. Especially if they’re going to make it past the four year mark, by which 48% of small businesses have gone bust.
“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup
An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.
Here’s why brands should have some fun on Meta’s Threads
Meta launched Twitter clone, ‘Threads' and over 30M users signed up within 24 hours. And brands like Gelato Messina are getting wild with it.
Australia Day: SMEs offer flexibility to employees looking to work on January 26
With some of Australia’s biggest corporations set to give employees the option to work on January 26, many smaller businesses are either already doing the same or following suit.
How brands like Who Gives a Crap and Heaps Normal benefit from purpose-led PR
If you’re a business that wants to build visibility and secure media headlines, then look no further than your purpose and values when it comes to pitching your stories to media, writes Odette Barry.
Why your small business doesn’t need to rely on alcohol to create a social culture
Odette Barry, owner of Odette & Co, explains the role of small business in supporting healthy attitudes towards workplace beers.
As Sheryl Sandberg departs Meta, female leaders say the ‘Lean In’ movement should go too
Sandberg penned Lean In in 2007, just three years after joining Facebook — now Meta — as chief operating officer. But this week, one of America's most powerful businesswomen called time at the social media giant.
“There are no words”: NSW flood victims gutted as just 5% of disaster grants approved
Resilience NSW has so far signed off on 400 disaster relief grants, even though almost 8000 requests for help have been lodged since applications opened earlier this month.
To the business owners: The world is uncertain, but you can’t pour from an empty cup
It's okay to pause your business during the constant upheaval at home and around the world, writes Odette Barry, but it's okay to push ahead too.