Posts tagged "nike"

Global sportswear company Nike has found itself courting controversy for the second time in six months, resulting in a mass recall of Air Max 270 sneakers.

There’s a fine line between assent and exploitation and Nike's campaign is flirting with the wrong side of it.

If you truly want to grow a brand globally and exponentially, let your shoppers and employees in each country shape their brand, their way.

The Spanish brand, the gold star of Estrella, has used storytelling to antagonise its fierce rival and market leader in Amsterdam, the red star of Heineken.

An Optus advertisement featuring sprinter Usain Bolt has made Google’s inaugural list of the most popular six-second bumper ads from around …

Australian retailer Woolworths has secured a spot in LinkedIn’s 2017 list of the best company pages on the professional networking platform,…

Dimension Six. That’s the name founder Phil Knight was pushing before ‘Nike’ was chosen at the last minute. ‘Nike’ had come to one of his …

What do snack food, Christmas, laundry detergent, and a zero-gravity music video have in common? They all feature in this year’s top 10 m…

What do snack food, Christmas, laundry detergent, and a zero-gravity music video have in common? They all feature in this year’s top 10 mos…

Are you looking for a great book to read over the holidays? From the inside story behind sports brand Nike, to essays on tennis, you might f…

Advertisements featuring famous football stars and a New Zealand airline were among the most watched ads on YouTube in 2014. According to da…

Converse is cracking down on competitors that make shoes similar to its famous Chuck Taylors, filing lawsuits against 31 companies including…