Posts tagged "new barbie role models"

The Barbie and Matildas effect has been indicative of positive cultural sentiment made possible by the entertainment power of fresh and clever comedy.

Audience members at a recent Barbie movie screening in Sydney were purportedly handed gift bags containing cleaning cloths and a skin-whitening cream, prompting an apology from the Events Cinemas chain.

Barbie has long attracted feminist criticism for fuelling outdated and problematic “plastic fantastic” sexist stereotypes and expectations.

Barbie movie fever is taking over and Aussie brands like Glasshouse, Mermade, Cotton On and Rollie are all releasing Barbie collaborations.

Australian entrepreneur Tara Simich has spent more than two years working with Mattel to create a limited edition Barbie range of her popular Mermade Hair styling appliances and accessories. 

Martino has been included alongside powerhouse TV creator Shonda Rhimes, Chinese fashion designer Lan Yu, Global Digital Women founder Tijen Onaran and makeup entrepreneur Pat McGrath.