The importance of first impressions and how they can have an impact later on
New research shows that when changing our minds, not all information is considered equally, and our first impressions count.
By Roger Beaty, Harvard University
Creativity is often defined as the ability to come up with new and useful ideas. Like intelligence, it…
By Geoff Goodhill, The University of Queensland
Humankind lost another important battle with artificial intelligence (AI) last month, wh…
With mental illness being “incredibly ubiquitous” among those building a startup or tech company, it’s likely people in your team are …
Ordering the same meal as a potential client or employee while closing a deal or having a lunch meeting has been shown to boost trust, accor…
As more retailers turn to technology to boost their competitive advantage, consumer neuroscience may be an unexpected game-changer in the sp…
Businesses can boost online sales by focusing on people’s preferences instead of actions, according to one consumer psychologist. As To…
Name: Gary Tramer Company: LeadChat Based: Melbourne Like many new businesses, LeadChat was born out of its founders seeing a clear g…
Business owners need to understand the science behind trust if they are to achieve success, according to one neuromarketing specialist. A…
