“Money may not buy happiness, but I’d rather cry in a Jaguar than on a bus.” – Francoise Sagan Cars are far more than a means of tra…
“Money may not buy happiness, but I’d rather cry in a Jaguar than on a bus.” – Francoise Sagan Cars are far more than a means of tra…
Understanding your customers is a great way to head into a focused and successful new year. So, I’d like to dedicate my first blog for the…
“How can people tell you what they want? If we ask them what they want, we’ll end up doing Swan Lake every year!” – Mario D’Amico,…
At a client conference last week on the future of consumer behaviour, we were asked the following question: “It seems that consumers are l…
“I am not absent-minded. It is the presence of mind that makes me unaware of everything else.” – G.K. Chesterton. Flooded with impr…
Hunting for the latest and greatest in fashion retail on this month’s European retail tour, I came across an example that made me think abo…
Every one of us is unique. Successful marketing increasingly means being able to cater to this fact. Whilst the flood of customer data t…
Coming back from this week’s IBM Smarter Consumer Study 2013 Media & Influencer Launch, where I was invited to speak on the expert pane…
This week a client asked an interesting question, which made me stop and think: “How could we articulate and provide proof that great se…
This week, I would like to explore the psychology behind the colour cue orange, its use in the retail environment and why it is a good colou…
While red may not physically go faster, it certainly is perceived to, with a global study on colour associations finding that an overwhelmin…
The one single biggest irrationality in business decision-making comes back to the one underlying paradigm that is as common as it is incorr…
