Naomi Simson seeks adrenaline in quest for global growth
Naomi Simson's Big Red Group has acquired adrenaline.com.au in a bid to bolster its competitive position ahead of ambitious growth plans.
Elon Musk targeted by fake Bitcoin advertisements as pressure mounts on Twitter
Elon Musk has, once again, become the victim of a wave of bitcoin scams, as pressure on Twitter to tackle the issue intensifies.
Cash in or kick back: When should business owners think about selling their business?
The process of selling a business comes in many shapes and sizes, with some entrepreneurs exiting after a few years, a few decades, or even longer.
“We definitely dodged a bullet”: Why these businesses that didn’t get Shark Tank deals think they’re better off
We hear about the businesses that score deals on Shark Tank, but what about the ones that walked away empty handed? Some believe they're better off.
“It’s not cheap”: How each Shark Tank investor does their due diligence, and why deals sometimes fall through
Behind the lights and glamour of Shark Tank, there's the harsh reality of business. Four sharks explain how they handle the due diligence that follows.
Lessons on failure from Shark Tank investors: How to take control of your business when things aren’t quite going right
Some of the sharks from Shark Tank about failure, the times they’ve seen things go wrong in business, and how they kept moving forward.
Naomi Simson: Five marketing rules I still live by
Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by.
Shark Tank finale: Student banking app QPay scores $380,000 investment from two unlikely sharks
The founders of soon-to-be-challenger bank QPay have secured one of the largest deals in this season of Shark Tank.
Naomi Simson: Here’s five things on my to-do list (that all retailers should be paying attention to)
No business owner can take a set and forget mindset, especially in retail. RedBalloon's Naomi Simson shares five things she's paying close attention to.
Hex Pegs secures $80,000 Shark Tank deal with Glen Richards despite Steve Baxter’s “bottom feeding” offer
Glen Richards’ connections have already paid off for the business, with Hex Pegs now stocked in OzTrail stores across the country.
We have one life: Live it proudly
When it comes to employee engagement, we’ve overlooked the importance of pride, says RedBalloon founding director Naomi Simson.
Naomi Simson: Are smartphones in the office a productivity gain or drain?
How do people stay focused when the thing that distracts us seems so necessity for doing business? Naomi Simson weighs the pros and cons of smartphones at work.