How to write the perfect value proposition
It takes effort to find the precise words to describe your product or company's value in a way that resonates with your target audience.
The world really doesn’t need another kind of statement. Or does it?
Hijacked by the “do good” police, purpose today is wielded li…
Does your company mission statement actually mean anything to you? Probably not, if a recent survey is anything to go by. A whopping 40% of…
In his book Good to Great Jim Collins talks about the critical need for organisations to have faith that they will prevail. He says that in …
Dear Aunty B, I am very confused. Our company, which has 32 employees, has just released its mission statement, which is to be a “tier one …
