Posts tagged "michel hogan"

The next time you’re making a promise deep dive into what you intend.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

Brands too often fall to single perspective thinking, with marketing dominating the view. Leaders need to ensure they avoid single-perspective thinking.

The plastic bag fiasco faced by Coles and Woolworths provides lessons on how to prepare for and deal with public backlash.

When I decided to work for myself I became fixated on what the name of my business should be. After all, nothing was more important than the name, right?

You need to know the location of point A to get to point B, and you need to understand 'what is' for your business to get to your imagined future.

Cosmetics and beauty retailer LUSH has revealed more than 5,000 of its Australian staff were underpaid $2 million in wages over eight years.

Purpose inspires action, but it needs to be central to how actions are carried out to be effective. How do you bring organisational purpose into your work?

Brand promises and the way you deliver on them are paramount to any business. To sustain credibility, organisations must curb the tendency to over-promise.

In today’s overhyped purpose climate the question of who should carry the mantle of 'chief purpose officer' is an open one.

“Culture fit is a recipe for groupthink—it weeds out diversity of thought.”

Psychologist, Wharton Professor and author Adam Grant p…

Customer loyalty: hard to gain, harder to keep? This week Michel Hogan takes a look at how her own loyalty to businesses has been repaid – are businesses doing enough to keep loyal customers onside?