By way of full disclosure: I work with people to help them understand and uncover things that make up their personal brands. But where I dra…
By way of full disclosure: I work with people to help them understand and uncover things that make up their personal brands. But where I dra…
There is a common misconception that my name is my brand, but in reality while your name is the face of your brand, one of the points of con…
A new bank advertising campaign is manna from heaven for bloggers. I tried to resist joining the fray, but then a friend asked me last week …
I’m pretty much sick and tired of rhetoric from gurus telling companies they need to be WOWing their customers. The fact is most struggle …
I am often asked, “What’s the one thing I can do?” My return question is most usually, “To do what?” Because it depends. Someti…
I’m currently working on a naming project for a new enterprise. Confidentiality clauses mean I can’t reveal the details about who they a…
Businesses have been warned to watch what they say on Twitter after media mogul Rupert Murdoch found himself in digital hot water after slam…
Retailer Cotton On turns 21 this year, and has come a long way since that single store in Geelong. With hundreds of stores across the glo…
Experts say Wal-Mart’s increased commitment to women-run businesses could trickle down to Australian female entrepreneurs. Wal-Mart, wh…
Following months of hype, the Oprah publicity bandwagon has finally hit our shores. The talk show host, whose worldwide fame often neg…
Every small business owner knows how hard it is to score your first few clients. Just being a small business is enough for some prospective …
