A different name or a flashy new logo might seem like just the trick for a business looking to freshen up its brand, but there are some impo…
A different name or a flashy new logo might seem like just the trick for a business looking to freshen up its brand, but there are some impo…
A NSW sex shop has been slammed by the advertising watchdog for posters it deemed were “suggestive of sexual violence”. The Advertising …
The Advertising Standards Board has upheld a complaint against a television commercial that depicted a superhero tradie throwing chisels and…
An Australian company that has been operating for 25 years has become one of the unexpected victims of Middle East-based terrorist group the…
Iconic Australian brands Hard Yakka, King Gee and Stubbies have found a new home, with retail conglomerate Wesfarmers agreeing to pay $180 m…
We are bombarded with advertisements each and every day, so it can be tricky to decipher what makes a good marketing campaign from a bad one…
Online giant Google is the most influential brand in Australia, beating out big names such as Coles, Woolworths, Visa and Telstra, according…
No board can make the right decisions if they aren’t considering the organisation’s brand in their thinking. As regular readers of this …
Google has been named the most valuable global brand and the most valuable technology brand in a study published today. The search engine gi…
This blog comes with a rant warning. Enough is enough. It’s time for lazy, rubbish meta association so-called brand processes employed by…
Can we please stop talking about trust like it is a thing we do. Actually I’d like to stop using the word altogether in a business context…
Amongst what is sure to be a plethora of April Fools’ Day blogs I thought I’d resist temptation and instead deal with growth. How to get…
