Delight. A noun meaning a high degree of enjoyment or pleasure. Joy. Rapture.
If there’s a word that deserves a place on the over-expos…
Delight. A noun meaning a high degree of enjoyment or pleasure. Joy. Rapture.
If there’s a word that deserves a place on the over-expos…
“Don’t think of an elephant.” I’m not sure the exact origins of that phrase but I first became away of it via George Lakoff’s book…
“’The hardest thing is to be sincere,’ young André Gide wrote in his journal in 1890, decades before receiving the Nobel Prize…”
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What are the enemies of building a brand? The desire to fiddle, resistance, and the doldrums.
The first one – the desire to fiddle –�…
“If you want to know what your brand stands for just ask someone what they think…” has to be one of the most useless pieces of advice …
Woolworths is overhauling its Homebrand range in a bid to improve the range’s perception in an increasingly competitive market for private l…
Companies are communicating more than ever before. So why does so much of it fail?
Amid entreaties to engage customers, an important firs…
How can Optus even consider the idea of changing its name? Or furthermore, absurdly consider changing it to what has been effectively its po…
A fair warning on what follows – I’m feeling a bit grumpy today.
In the course of what passes for doing brand work, a lot of organisa…
“You can’t give people what they want. You can give them something else.”
This quote by the late Anthony Martignetti stopped me in my t…
Bottleshop chain Thirsty Camel has pulled a radio ad after the advertising watchdog ruled the commercial contravened prevailing community st…
Every week I see the stories trumpeted across the pages of the business press. “Brand launch”, as if it is a space shuttle shimmering wi…
