How to market a business pivot Webinars Salesforce 2 December 2020 SmartCompany's startups and tech editor Stephanie Palmer-Derrien quizzes three business owners and experts on their stories of marketing a pivot during COVID-19.
How Mel How turned her failing side-hustle The Cocktail Shop into a COVID-19 success story Coronavirus Stephanie Palmer-Derrien 21 September 2020 Entrepreneur Mel How was getting ready to relaunch her business, and shut her side hustle down. Then, COVID-19 turned everything on its head.