Barbie and the Matildas help reignite progress on gender equality People Bianca Hartge-Hazelman 23 August 2023 The Barbie and Matildas effect has been indicative of positive cultural sentiment made possible by the entertainment power of fresh and clever comedy.
Gelato Messina hands out Matildas-inspired scoops as World Cup heroism provides a marketing free kick Branding David Adams 22 August 2023 Australia may have avoided an extra public holiday at the conclusion of the 2023 Women's World Cup, but Gelato Messina offering free scoops in honour of the Matildas shows there's still much for football fans and businesses to celebrate.
