The seven most viral marketing moments of 2023
A wrap-up of the year is incomplete without taking a look at some of the most viral marketing moments of 2023.
“So many of you on the website that it crashed”: Perth clothing label scores big with tribute tee for Matildas goalie Mackenzie Arnold
Perth clothing label Oli has capitalised on massive demand for Matildas goalkeeping merchandise, reprinting its own Mackenzie Arnold t-shirt after managing "quite literally insane" sales for its initial production run.
Stop and pay attention: The (un)surprising commercial value of women
Between Barbie, Beyonce and Taylor Swift tours, these three juggernauts alone have made a $9 billion economic impact, writes Elaine Stead.
Gelato Messina hands out Matildas-inspired scoops as World Cup heroism provides a marketing free kick
Australia may have avoided an extra public holiday at the conclusion of the 2023 Women's World Cup, but Gelato Messina offering free scoops in honour of the Matildas shows there's still much for football fans and businesses to celebrate.
Matildas prove value of women’s sport sponsorship, but what about local clubs and players?
The Matildas keep smashing records, proving that businesses are wise to sponsor elite sporting events like the FIFA Women's World Cup. But to help girls and women get to that stage, support is still needed at the community level.
Albanese cools Matildas public holiday debate after small business and political opposition
Prime Minister Anthony Albanese appears to have stepped back from his push for a snap public holiday should the Matildas lift the FIFA Women's World Cup, after high-profile debate over the potential cost of a bonus day off.
How the Matildas won the hearts of Aussie supporters – and the internet
World Cup fever is everywhere – from the city centres to local bars and restaurants, and even the SmartCompany office. But that’s not all. The Matildas and their supporters are also breaking the internet.
The Matildas effect: The Women’s World Cup and its economic benefits, by the numbers
Breaking down the key facts and figures behind the tournament, and the Matildas' extraordinary success.
“Ego trip”: Dutton slams Albanese over snap public holiday proposal for Matildas
The opposition leader said a snap holiday for the Matildas would potentially cost the economy $2 billion and would have no "legacy impact".
Opinion: A World Cup win public holiday might sound fun, but it wouldn’t be for SMEs
Sally Branson Dalwood says that in the current economic climate, a public holiday to celebrate the Matildas will not be fun for SMEs.
From handing out their own flyers to a FIFA World Cup semi-final: The Matildas’ epic rise
The evolution of the Matildas: a team that’s gone from few resources and relative anonymity to equal pay and national treasure status.
Winning on and off the pitch: Leadership wisdom from Matildas captain Sam Kerr
With the Women's World Cup now rolling through the knockout stages, here are some key Kerr quotes leaders should consider — even if they've never kicked a ball in their life.
