Posts tagged "marketing"

You may have heard of two-speed economies, where some sectors are booming while others flat line? I believe there is such a thing as two-speed consumers as well, and by understanding the difference we can be more effective in how we go to market.

Major sporting events like the Commonwealth Games and Australian Grand Prix present great opportunities for smaller businesses to get involved. We look at some of the ways businesses have benefited from sporting partnerships.

A Carlton and United Breweries advertisement has been discontinued after the watchdog upheld complaints that it discriminated against red-ha…

SEO expert Jim Stewart has been a vocal participant in the debate surrounding the introduction of ".au" domain names, and it's taught him a thing or two about digital marketing.

There may be altruistic reasons for companies to allow customers to pay how they feel, but research shows that pay-what-you-want pricing can sometimes lead to an increase in revenue.

For seven years Coles and Woolworths were waging an intense battle on price. But now they are doing away with their 'down down' and 'cheap cheap' campaigns and instead focusing on sustainability, local produce and community.

The consumer watchdog says it will look into a reviewing function on tradesperson services platform ServiceSeeking that allows tradies to re…

We’ve all been there: a sea of people, pulled together from across the country or region, locked in a windowless room with artificial ligh…

Social media app Vero has surged in popularity over the past week, but influencers and businesses are still testing the waters before decidi…

The advertising watchdog has banned an amaysim ad for breaching "prevailing community standards on health and safety" by featuring a lawn mower set on fire.

Marketers struggling with consumer resistance to new products should be trying to leverage consumer habits rather than fight against them, research shows.

Chinese New Year will kick-off on Friday, starting a fortnight of festivities, travel and gift giving, as Chinese communities on the mainland and around the globe welcome in the Year of the Dog.