Posts tagged "marketing"

Australian retailers' approach of "relentlessly" offering discounts is unsustainable and leading to billions in unnecessary promotions every year.

Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by.

Adriano Zumbo's businesses are in voluntary administration, and Jamie Oliver's collapsed earlier this year. Why have these celebrity chefs run into trouble?

Companies may typically view social media platforms through the prism of marketing, however US research points to their use in developing sales forecasts.

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…

Aussie beer subscription service Beer Cartel has nabbed an Australia Post Online Retail Industry Award (ORIAs) for best online marketing.

This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses?

An advertisement for a drinking game mobile app that appeared through Instagram’s ‘Stories’ function has been banned by the advertising watchdog.

The ATO has spent nearly $1 million over three years to assess Australians’ perception of the tax office’s level of “fairness”.

After recently been found to be sanitising user reviews of Australian GPs, doctor booking startup HealthEngine is in hot water once again…

Snapchat, AI, millennials, blockchain. Everything feels like it’s changing, faster than ever and all the time. But is that true and what does that mean for customer behaviour and how we engage customers today?

I have been writing about consumer trust in sales and business for many years. However, this year has seen a rise in my output on this topic…