Posts tagged "marketing strategies"

The simple As model can help with the understanding of the basic elements of the marketing management process, and identifies the importance of the customer.

Founder and chief executive of Modibodi Kristy Chong chatted with SmartCompany Plus to explain how an obsession with solving her customer’s problems helped her build a brand that’s quickly becoming a household name. 

While COVID vaccination may offer a seemingly soft opportunity for corporate issue activism, CEOs and senior executives everywhere need to think very carefully about whether to take a stand on a high-profile issue.

A period of crisis isn't the time for your brand's communications to freeze - it's time to get genuine. Here are a few critical pieces of advice to help navigate the COVID-19 recovery period. 

The founders of data-driven marketing agency Yoghurt Digital have discovered being a new player in a traditional sector is “a double-edged sword”.

Fashion-sharing startup GlamCorner has tripled in size over the past year, and co-founder Dean Jones saying it’s pretty much all due to digital marketing

It’s almost impossible for most business owners to stay up to date with the myriad of marketing tactics available in today’s business en…

There are plenty of ways you can market your business with very little money. You just need to know where to invest your time and the secre…

A complex sale process that requires an extensive interaction between customer and vendor is usually referred as a lead pipeline or lead con…

Our capability to grow is constrained by our ability to efficiently generate the volume and quality of enquiries we need to meet our growth …