Unpacking Krispy Kreme’s free donut debacle: Turns out exacerbating a pandemic is bad PR Coronavirus Matthew Elmas 15 July 2020 Krispy Kreme has been condemned by police, social media users and anyone else with a brain after trying to run a promotion during a pandemic.
North Face traded its integrity by ‘hacking’ Wikipedia. Was it worth it? Marketing Michel Hogan 11 June 2019 If you visited the Wikipedia page for Guarita State Park in South America a few weeks ago, you would have seen a photo featuring North Face clothing.