Posts tagged "marketing for startups"

While startup marketers may have a vision they very strongly believe in, ultimately they are guessing.

If you want to achieve anything with your business or project, you need to have a plan in place, writes startup adviser Joan Westenberg.

Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.

When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

Energy Locals has raised $2 million from renewable energy provider Cape Byron Power, to accelerate growth of its customer-friendly power platform.

A video technology startup that launched in 2014 has clocked in a massive milestone of gaining 3.5 million users over 18 months, and is cont…

“What’s the difference between PR and marketing?” It’s a common question and one that was posed to me last week when I presented a w…