Posts tagged "marketing during COVID-19"

E-commerce sales are predicted to balloon by 25% and 35% between November and January this year, compared to a 14.7% increase last year.

This week, Gautam Mishra, Dean Salakas and Justin Moran share how their teams have adjusted their Christmas marketing strategies.

While it can feel insensitive trying to sell anything during a crisis, bills still need to be paid. So how do you market your business without seeming tone deaf or self-serving? 

Krispy Kreme has been condemned by police, social media users and anyone else with a brain after trying to run a promotion during a pandemic.

A period of crisis isn't the time for your brand's communications to freeze - it's time to get genuine. Here are a few critical pieces of advice to help navigate the COVID-19 recovery period. 

COVID-19 has brought about not only a health crisis, but a significant economic and financial challenge too. We’ve heard some heartbreaki…

History gives us innumerable examples of businesses and startups using recessions to grow market share by increasing marketing spend.

Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.

The isolation resulting from COVID-19 provides a unique opportunity for e-commerce retailers if they can quickly update their marketing approach.