Posts tagged "marketing during coronavirus"

Marketers are amused by this Kit Kat poster, lauding it as innovative for tapping into everyday experiences of living in a pandemic.

Krispy Kreme has been condemned by police, social media users and anyone else with a brain after trying to run a promotion during a pandemic.

A period of crisis isn't the time for your brand's communications to freeze - it's time to get genuine. Here are a few critical pieces of advice to help navigate the COVID-19 recovery period. 

Businesses are re-opening, but that doesn't mean you're free to act as if the coronavirus no longer exists. Here's how to avoid making headlines for all the wrong reasons.

COVID-19 has brought about not only a health crisis, but a significant economic and financial challenge too. We’ve heard some heartbreaki…

Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.

The isolation resulting from COVID-19 provides a unique opportunity for e-commerce retailers if they can quickly update their marketing approach.