Posts tagged "marketing advice"

Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.

Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.

Pinterest might be the trick for businesses that can market themselves visually and are looking to diversify their social media and boost engagement.

People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful.

To get the most out of your content marketing, look at how your content can be repurposed for different mediums and audiences.

Brands too often fall to single perspective thinking, with marketing dominating the view. Leaders need to ensure they avoid single-perspective thinking.

Your job as a marketer is to engage people at an emotional level, says RedBalloon's Naomi Simson. Here's five marketing rules Simson lives by.

Effective marketing is one of the most important tools a small business can use on to grow their business, so it should come as no surprise …

Political advertising is not just for politicians, with a number of Australian businesses also launching their own marketing campaigns this …

Conversion rates are the percentage of leads who take a specific action you want. For example, for online businesses it’s the percentage o…

  As a guest in the media, you’re referred to as the ‘talent’, and what they’re looking for is great talent. Yep, you’re like a juggling ac…

Web sites are a very effective way to spread the news about your brand. Business owners can also dramatically cut the cost of acquiring new …