When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?
Melbourne-based Twoobs has turned a damaged shipment of more than 3000 pairs of its distinctive shoes into a sales boon that has exceeded the startup's targets, in a eco-friendly marketing masterclass for other SMEs dealing with stock bungles.
Across the nation, various stages of lockdown have returned — and so has the sudden surge of businesses looking to see if they can start generating revenue and leads online.
